Welcome to our FAQ page!
Here, we’ve gathered the most commonly asked questions by our BBG community to provide you with quick and helpful answers.
The Better Bridal Group (BBG) is your go-to community of bridal store owners. We’re all about helping you thrive in the industry by providing valuable resources, educational events, and a supportive network. At our annual conference, you’ll have access to exclusive discounts and merchandise from our sponsors, making it an event you won’t want to miss. Join us today and let’s grow together!
If you own a brick-and-mortar wedding dress, prom, or tuxedo store with less than 8 locations and meet our other qualifications, you’re eligible to join the Better Bridal Group. We welcome bridal boutique owners with a working website, don’t offer online wedding dress sales, have positive online reviews, and uphold an upstanding reputation in the bridal industry.
Joining the Better Bridal Group is easy! Just click on the “Apply Now” button on our website, answer a few quick questions, and submit your application. Our dedicated Recruitment Team will promptly review your application, and you can expect to hear back from us shortly. We look forward to welcoming you to our community of bridal boutique owners!
Accessing your BBG membership is a breeze! Simply log into the Better Bridal Group website, where you’ll find your BBG Account with access to our Educational library, upcoming events and discounts available by our supportive sponsors. But that’s not all – you’ll have access to our vibrant private Facebook community as well, where you can actively engage in daily conversations with fellow bridal boutique owners. It’s all about connecting, learning, and growing together within our supportive community!
Joining BBG is a smart investment in your bridal boutique business, with an annual membership fee of just $299 per location.
In our approach to BBG membership, we consider the impact of multiple locations on our community. Each store occupies a specific territory, and the more locations we have under the same ownership, the less room we have to welcome new members. Our goal is to foster a thriving, robust community, continually enriched by fresh perspectives and experiences from new members. Given this, the annual fee of $299 per location to hold a territory is quite modest, arguably worth ten times that, considering the value it offers. Therefore, we believe charging per location is the fairest way to balance community growth and member value, ensuring every member gets the most out of their BBG experience.
Elevate your BBG experience with our Engaged membership! As an Engaged member, you’ll enjoy a wealth of exclusive benefits. Gain access to our monthly training sessions for owners, managers and stylists led by industry experts, dive into our extensive training library featuring over 125 educational videos, and secure your spot at our annual Retreat—an immersive event designed to supercharge your business acumen and network with fellow store owners. Applications are accepted in April and October each year. Engaged will empower your bridal boutique with the knowledge, resources, and connections you need to thrive in the bridal industry.
Enrollment for Engaged occurs twice each year. Get on the list to be notified when the doors open!
The National Bridal Retailers Association (NBRA) is a professional organization dedicated to supporting and advocating for brick-and-mortar bridal retailers across the United States. The NBRA brings together bridal boutique owners, managers, and industry leaders to collectively address challenges, promote positive public relations for local bridal boutiques, and unite the bridal retail industry.
NBRA’s mission is to provide a unified voice for bridal store owners, facilitate networking and collaboration among industry stakeholders, and promote the value of shopping at local bridal boutiques. Through educational initiatives, industry news updates, and advocacy efforts, the NBRA aims to strengthen the bridal retail industry and ensure that bridal boutiques continue to thrive as a vital part of the wedding industry.
Membership in the National Bridal Retailers Association (NBRA) is automatically included as part of your Better Bridal Group (BBG) membership.
For more information, please check out our website at https://www.nationalbridalretailersassociation.com/.
To update your credit card information and check your membership renewal date for the next year, simply log into your account and review your purchase history in your profile. Be sure to update your new credit card information ahead of your next payment to ensure uninterrupted access to your membership benefits.
Membership dues are non-refundable in the event of early cancellation.
Our Code of Conduct upholds higher standards and values to ensure success and integrity within BBG. Members must adhere to this code to maintain membership standing and enrich our community’s experience. Please click here to view the Code of Conduct.
For any questions related to the Better Bridal Group, please email info@betterbridalgroup.com