Welcome to the first step in taking your bridal salon business to new heights!

Join Now!Forum Is Here

Whether you have been in business 4 days or 40 years, you know the feeling of being alone, questioning your marketing, or frustrating staffing issues. Worry no more!

Surround yourself with strong, savvy and successful retailers who share a vision of positivity, education and lifting each other up to achieve one goal – to grow as a modern business owner and create a unified industry. You are no longer alone! Your support system starts today!

Better Bridal Group (BBG) is an organization for bridal gown retailers by bridal gown retailers. Founded in 2006, it is the longest running group of independent bridal retail professionals focused on education and supporting each other to succeed. And because it’s free of industry manufacturers, designers, corporate and on-line stores, it’s a safe-space for you to learn, share information and speak freely about your brick and mortar bridal gown business.

What makes BBG different from other groups or Facebook pages?

  • BBG is a focused group of strong, savvy and successful retailers.
  • Territory protection to your membership. Confidentially share your business challenges.
  • BBG emphasizes mutual respect among fellow members.
  • BBG members are pro-active and help each other with solutions rather than excuses.
  • BBG members seek each other out at industry events to share in business and fun!
  • BBG members are “in the know” and have advance knowledge of industry news.
  • BBG conducts the largest and most comprehensive bridal salon education conference in the U.S.
  • BBG organizes the most industry sought-after bridal gown private market in the U.S.
  • BBG is THE most respected and highly regarded bridal gown retailer organization in the industry.
  • BBG members are not only business associates, but become lifelong friends.

Join over 170 bridal shop owners to help you grow and succeed in your business.

Join BBG today!